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The UPS Store: Mainline Storage

What I did

Brand Development / Digital Branding / Campaign Design / Creative Direction

SUMMARY:
The UPS Mainline College Storage campaign was designed to introduce moving and storage services to colleges and universities in Southeastern PA, with the goal of increasing enrollment and improving the quality and volume of social media interactions. The redesign included a new look and feel which reinforces the UPS brand while appealing to a broad demographic.

I collaborated with members of the UPS Store to establish this new division for UPS services. The new service provided a unifying brand which is carried throughout various mediums, including web and print collateral.
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