(Work in Progress)
What I did
UX / UI Design / Information Architecture / Brand Research / Brand Strategy / Brand Development / Creative Direction
UNVEIL is a social awareness platform designed to present non-publicized global issues and increase social awareness around violations of human rights. Over the course of a 10-year span, control of major news outlets has increasingly fallen within large publicly traded news corporations. Today’s media outlets stifle real journalism and often display images and information that is either generic or provides a subjective viewpoint on many issues.
UNVEIL helps users access major global events by through a modern application which suits today’s technological demands including user-friendly handling, and comprehensive usability. The goal of UNVEIL is to educate the people on important issues while providing a streaming tool for journalists, non-profits and other social awareness organizations to build a following for their causes, encouraging the idea of CHANGE.
To strengthen the idea of social awareness, I utilized a combination of colors to
symbolize shadow, light and life. The logo uses a distinction of colors between its
letters to juxtapose the concept of past and present occurrences — matters just
as relevant today as they were decades ago.
I developed a visual language to guide UNVEIL and its communication strategies.
The digital design language makes it easy for millions to access their news content
The use bold photography and typography assisted in bringing the UNVEIL brand
to life — helping establish a lasting impact for our viewers.