What I did
Brand Research / Brand Strategy / Brand Development / UI Design / Creative Direction
World Design Impact Prize 2015 — Finalist
AIGA Cased 2015 — Finalist
UNVEIL is a social awareness campaign designed to present non-publicized global issues and increase social awareness around violations of human rights.
Over the course of a 10-year span, control of major news outlets has increasingly fallen within large publicly traded news corporations. Today’s media outlets stifle real journalism and often display images and information that is either generic or provides a subjective viewpoint on many issues.
This phenomenon has created a market-driven source of entertainment with the purpose of generating revenue and ratings which can be a problem when prioritizing the balance of profits against public service.
UNVEIL helps users access major global events through guerilla campaigns designed with the intent of delivering visual impact for human rights.
The goal of UNVEIL is to educate the people on important issues while providing a streaming tool for journalists, non-profits and other social awareness organizations to build a following for their causes, encouraging the idea of CHANGE.