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Ensuring that user's content is secure, and available virtually anywhere they wish.

AT&T Sync℠

What I did

UX / UI Design / Information Architecture

Credit

Mack Dewitt

SUMMARY:
AT&T Sync (Formerly AT&T Locker) is a cross-channel storage platform that syncs content and stores it on a unified cloud storage space. AT&T reached out to Synchronoss Technologies to spearhead this redesign effort in belief that the current platform was not meeting their business objectives, resulting in low subscription and engagement statistics.


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SOLUTION:
We proposed to implement a rewards program to help drive user engagement. Through this program, users will be recognized as "AT&T Power Users" and could earn badges, coupons and other rewards based on their usage, promotion of the application through social media and sharing of content. This would provide users with a variety of rewards to be redeemed for services from companies partnered with AT&T.
AT&T Sync
AT&T Sync

I established a small focus group to bring people together to share their attitudes
and opinions about the AT&T Cloud product, so that the I can better understand
how to monetize those attitudes and opinions to sell the product.

After digesting feedback provided, I set up weekly sprints to ensure that all user
feedback is being properly incorporated in my design solution.

AT&T Sync
AT&T Sync
AT&T Sync

The use of wireframes and user flows helped me understand a users entry point
within the app, taking them through a set of steps or goals that lead them
towards a successful outcome.

AT&T Sync

User surveys and interviews helped me understand larger patterns and trends for cloud
computing. I developed a narrative and set of key messages that expand on what makes
AT&T Sync different from its competitors across markets.

AT&T Sync
AT&T Sync
AT&T Sync
AT&T Sync

Through this reward program, users could earn badges, coupons and other rewards based
on their usage, promotion of the application through social media and sharing of content. 

Building this ecosystem is a method for bridging all AT&T core products and services into
one unified experience.  Not only will it highlight new products, but also drive engagement
with some of AT&T's undervalued products and services.

AT&T Sync
AT&T Sync

I developed a visual language to guide AT&T Sync and its communication strategies.
The design language makes it easy for millions to access their content across channels
in a seamless user-friendly fashion.

AT&T Sync
AT&T Sync

In conjunction with resources from the product, engineering, and executive teams,
I conceptualized a playful/ colorful UI treatment, which is in line with the needs of AT&T’s
customer base, as well consistent with the aesthetic of some competitor applications.

AT&T Sync
AT&T Sync

Upon completion myself, and other resources responsible for this design overhaul, were given opportunity to present all of our design explorations to senior-level executives at AT&T.

AT&T Sync
AT&T Sync
AT&T Sync