I established a small focus group to bring people together to share their attitudes
and opinions about the AT&T Cloud product, so that the I can better understand
how to monetize those attitudes and opinions to sell the product.
After digesting feedback provided, I set up weekly sprints to ensure that all user
feedback is being properly incorporated in my design solution.
The use of wireframes and user flows helped me understand a users entry point
within the app, taking them through a set of steps or goals that lead them
towards a successful outcome.
User surveys and interviews helped me understand larger patterns and trends for cloud
computing. I developed a narrative and set of key messages that expand on what makes
AT&T Sync different from its competitors across markets.
Through this reward program, users could earn badges, coupons and other rewards based
on their usage, promotion of the application through social media and sharing of content.
Building this ecosystem is a method for bridging all AT&T core products and services into
one unified experience. Not only will it highlight new products, but also drive engagement
with some of AT&T's undervalued products and services.
I developed a visual language to guide AT&T Sync and its communication strategies.
The design language makes it easy for millions to access their content across channels
in a seamless user-friendly fashion.
In conjunction with resources from the product, engineering, and executive teams,
I conceptualized a playful/ colorful UI treatment, which is in line with the needs of AT&T’s
customer base, as well consistent with the aesthetic of some competitor applications.
Upon completion myself, and other resources responsible for this design overhaul, were given opportunity to present all of our design explorations to senior-level executives at AT&T.