What I did
Branding / Concept Design / Brand Development / Visual Design / UX Design / Creative Direction
AT&T Sync is a refresh concept for the free backup and restoration platform, 'AT&T Locker'. This storage platform syncs content between phones, tablets, computers and other devices and stores it on a unified cloud storage space. AT&T Sync ensures that user content is available virtually anywhere they wish.
AT&T reached out to the design team at Synchronoss Technologies to spearhead this refresh effort in belief that the current platform is not meeting their business objectives, resulting in low subscription and engagement statistics.
To increase user engagement statistics, we decided to explore an optimized, targeted and simplistic experience which would allow users to access their content interchangeably through social media. We proposed to implement a rewards program to help drive user engagement. Through this program, users will be recognized as "AT&T Power Users" and could earn badges, coupons and other rewards based on their usage, promotion of the application through social media and sharing of content between family and friends. This would provide users with a variety of rewards to be redeemed for services from companies partnered with AT&T.
Building this ecosystem is a method for bridging all AT&T core products and services into one unified experience. Not only will it highlight new products, but also drive engagement with some of AT&T's undervalued products and services that fall into its product portfolio.