With the inspiration that fresh and all-natural products and services should conform to
a clean design aesthetic, 100 Percent sought to launch a product line in belief that food
should not only taste good, but do good.
The logo marked the beginning of a new era for 100 Percent. The design uses the symbolism
of the color green and a leaf-like illustration to celebrate the concept of “green living” and
In collaboration with the executive team at 100 Percent, we created an identity to unite the
business through an ownable, shared symbol. Its connected forms speak to how 100 Percent
seeks empower the world through the provision of all-natural foods and services.
The mobile application tracks the number of times an individual uses the application,
the types, and nutritional content of foods consumed, and estimates the calorie intake
The key to communicating the all-natural offering in both packaging and retail, is a series
of leaf-like patterns that represent the full spectrum of our products and their ingredients.