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100 Percent™

What I did

Brand Research / Brand Strategy / Brand Development/ UI Design / Creative Direction

Recognition

Hiiibrand International Design Awards 2013
AIGA (Re)design Awards 2013

Credit

Damien Yoon

SUMMARY:
100 Percent is a product line that seeks to empower the world through the provision of all-natural organic foods and services that are vital in combating chronic illness.

PROBLEM:
Statistics suggest that nearly 70% of American adults and 33% of youth are overweight or obese. According to studies provided by California’s Public Policy Institute, poor neighborhoods contain more fast-food restaurants and corner stores than affluent neighborhoods, resulting in higher obesity statistics.
SOLUTION:
100 Percent helps to improve individual eating habits by improving access to healthier foods and resources.  Specifically, the mobile application documents the types of food consumed and nutritional content. 100 Percent attempts to provide the consumer with the necessary tools to maintain a healthy lifestyle which is often difficult in urban communities with fewer healthy choices.
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