User surveys and interviews helped me understand users’ social planning process
and pain points. I developed a narrative and set of key messages that expand on
what makes G2g different from its competitors across markets.
The use of wireframes, user flows and user testing helped me understand a users
entry point within the app, taking them through a set of steps or goals that lead
them towards a successful outcome.
I developed a visual language to guide G2g and its communication strategies.
The design language makes it easy for millions to plan social events in a seamless,
Working side by side with engineering paid off. Along the way, we ran into issues,
but we iterated and QA'd our own efforts, and were able to demo our efforts to our
beta testers at the end of each release.
Collaborating with fellow classmates in NYU’s UX Advanced Studio course allowed
me to gain some very insightful feedback on ways to improve the platforms
functionality. This qualitative feedback provided me with a better understanding
of the features in which users encounter problems and experience confusion.