Pause

Empowering growth marketers to orchestrate world-class multi-channel campaigns.

Braze Dashboard

What I did

UX / UI Design / Information Architecture

Development

Liann Sun

SUMMARY:
Braze is a lifecycle engagement platform that helps brands orchestrate multi-channel campaigns all from a single, integrated platform. Myself, and Liann Sun of the engineering team were tasked with redesigning and developing the Braze Dashboard experience to conform with the Appboy to Braze brand relaunch.


Below are a few screenshots from the redesign effort — more can be viewed here.
SOLUTION:
Appboy announced that they will be renaming/rebranding the company to Braze,
a representation of the strong bonds between people and the brands they love. In conjunction with resources from product, engineering, marketing and the executive team, I conceptualized a light, playful UI treatment, which is reflective of the companies core values and principles.
Braze

I introduced a human-centered design process by identifying customer archetypes and 
key journeys, and leveraged these findings to develop a set of design principles that have
been adopted company-wide.

Braze
Braze
Braze

The word "braze" is a verb that means welding 2 different elements together with a third
alloy.It's the energizing, galvanizing new element to complete a composition. Braze joins
with other technologies to create a best-in-class stack, helping brands bring data
together through an open ecosystem.

Braze
Braze

In collaboration with resources from the product, engineering, marketing and executive
teams, I conceptualized a light, playful UI treatment, which is reflective of the companies
core values and principles.

Braze
Braze
Braze

The Braze dashboard allows customers to create personalized messaging campaigns
that reflect their interests, location, past purchases, and more. I built out a set of
iconography that was consistent and reflective of the Braze brand in an attempt to
conform to the platform's core principles.

Braze
Braze
Braze

Liann and I worked collaboratively to investigate ways to humanize this experience for our
customers — a true demonstration of cross-disciplinary and collaborative work. We attempted
to create visual components which would allow for more customization and scalability.

Braze